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Loyalty is the act and the consequence of loyalty : ensure that customers or workers of a company maintain loyalty to it. This concept is frequently used in the field of marketing .

Loyalty is an objective pursued by Business so that your customers Buy your products periodically . The loyal customer, therefore, is a regular buyer.

When a sale is the starting point for the next sale, loyalty begins to be achieved, which consists in establishing a solid bond that is sustained in the weather . Companies, in this context, must first capture the customer or buyer, then convince him and finally keep it.

Specifically, we can establish that there are so-called loyalty programs, which are an existing tool within marketing with the clear purpose of rewarding customer loyalty and that they trust the company to make their purchases.

These programs are considered to bring with them a remarkable series of advantages for the company that sets them in motion, among which we can highlight the following:
-Get that it can increase your income significantly.
-Undoubtedly, it is responsible for promoting what is the growth of the business.
-Increase the company's sales.
-Improve significantly what is the online reputation that the company in question may have and also what is the brand image in general.
-Not to say it has to prevent customers from going to buy from competitors.
-Of course, we must not forget that, in addition, these loyalty programs will please customers.

To be able to shape a good loyalty program it is necessary to follow a series of steps, such as:
-Establish what will be your goal.
-Thanks to updating the database, you can choose, among other things, to know well the type of customers you have and also what your preferences or needs are.
-Think very well what can be offered and, of course, how that tool can be carried out in order to make customers happy.

There are several strategies to achieve loyalty. The most frequent consists of reward frequent buyer : for example, through a system of accumulation of points which can then be exchanged for gifts.

Take the case of a supermarket that invites its customers to manage, for free, a card . The holders of this card add one point every twenty pesos spent . Thus, by accumulating at least 50,000 points, users can redeem them For various products. As you can see, the system It aims at loyalty as it encourages people to buy again and again in the same supermarket to have the possibility of adding points.

A hotel On the other hand, you can promote loyalty by giving your guests one night of lodging every ten they pay. Thus the establishment seeks that tourists do not choose other hotels in the same city or decide their holiday destination based on this reward.

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